You were probably expecting a cover letter.
A polished introduction. A carefully selected list of accomplishments. A few paragraphs explaining why I would be excited to join your company.
But before any of that matters, you probably need answers to a few simpler questions.
01Who is she?
I’m Alice Kaufmann. I’m 43, German, and recently moved from Germany to Florida. I’ve spent the past 20 years working across marketing, communication, project management, customer and account work, operations and leadership — from hands-on execution to running an entire marketing and communications function.
My work has included strategy, positioning, communication, campaign and media planning, project management, research, content, digital implementation and the operational coordination behind it.
That has taken me into very different industries and problems — from remanufactured turbochargers and biogas plants to frozen food, fashion shoots in Miami, technical textiles, utilities, IT applications and large event venues.
What connects those experiences is less a specific industry than the way I tend to work: I get into unfamiliar subjects quickly, ask a lot of questions, organize what I learn and try to understand what the actual problem is before deciding what to do about it.
I plan. I organize. I research. I listen. I connect information.
Married. No kids. Two cats. That’s probably enough personal information for a job application.
02Can she do the job?
I’ve managed projects, people, budgets, agencies and external partners. But whether that matters depends on the job you’re hiring for.
One short paragraph connecting my actual experience, strengths and way of working to this specific role.
That might be experience I already have. It might be a problem I’ve solved in another context. Or it might be something new that sits close enough to what I already know that I can get up to speed quickly.
I won’t pretend I’ve done everything before. But I’m very good at understanding what a job actually requires, identifying what I already bring and closing the gaps that are left.
03How does she work?
I listen, ask questions and look for what is actually causing the problem, because the obvious problem and the real one are often not the same. Then I bring order to it.
What do we know? What don’t we know? What matters now? What can wait? Who needs to be involved? What is the next useful step?
I’m comfortable with people and with complexity. I can listen without simply agreeing, explain things clearly, notice when people are talking past each other and translate between different perspectives.
I also like making things concrete early. A draft. A structure. A plan. Something we can react to instead of discussing in circles.
And when I don’t know something, I don’t freeze. I research. I ask. I learn. I test. I figure it out.
04Would she fit in here?
That depends on what “here” is.
I do well in environments where people are trusted to think, where questions are welcome and where responsibility matters more than hierarchy.
I like clear decisions, but I don’t need everyone to agree with me. I do need to understand what we’re trying to achieve and why.
I work well with people who have their own point of view, who can disagree without making it personal and who care more about getting to the right answer than protecting their territory. I’m much more useful when something is evolving, unclear or needs someone to connect different pieces.
I’m probably less suited to work that is almost entirely repetitive, narrowly routine-based or reduced to hitting predefined performance numbers without much room to think beyond them.
06What is she looking for?
I want responsibility, room to think and something real to contribute to. I’m not looking for a title for the sake of a title.
I want to work with people who care about what they’re building, who value good judgment and who are comfortable working with someone who will think with them rather than simply wait for instructions.
I’m looking for work I can take seriously.
Those were the obvious questions.
My résumé probably raises a few more.
A few things you may be wondering about.
01 / EXPERIENCE Twenty years. But in Germany. Does that experience translate?
No long US career. No big American portfolio. You could hire someone who comes with both. I come with 20 years of a different career.
I learned to work in an environment where being prepared matters. Where reliability isn’t something you put in a job description. Where you don’t wait to be told about the obvious next step. Where doing something properly matters even when nobody is watching.
Then I moved to the US. And something interesting happened.
The things I considered normal started getting noticed: being prepared, thinking ahead, taking responsibility, showing up when I said I would, seeing work and doing it instead of waiting for someone to assign it.
02 / LANGUAGE And the English?
German is my first language.
I can work, present ideas, explain complex things, talk to customers and build relationships in English.
When I write, I know what I want to say and I use the tools available today to make sure I say it clearly.
I may occasionally search for a word or phrase something differently than a native speaker would. That doesn’t stop me from understanding people, making myself understood or doing the work.Because good communication isn’t about speaking without an accent or never searching for a word.
03 / TOOLS What about the tools?
There are tools I know very well and tools I’ve never used. I’m not going to pretend otherwise.
Over the years, I’ve worked with everything from Adobe Creative Suite, CMS and analytics tools to HubSpot, Shopify and AI. Some I know deeply. Others I learned because a project required them.
I took a look before I applied.
I didn’t apply because your job description happened to contain the right keywords.
Something about what you’re building caught my attention.
[INDIVIDUAL TEXT ABOUT THIS COMPANY AND ROLE]
[OPTIONAL OBSERVATION, QUESTION OR FIRST THOUGHT]
Ask the Americans.
Three people who have seen me from three very different perspectives.
Monika
Maria
[Name]
I asked ChatGPT for a reference.
Not because AI gets a vote on whether you should hire me.
But because it has had a front-row seat to how I work: the questions I ask, the ideas I reject, how I deal with things I don’t know yet, and what happens when an answer doesn’t hold up.
So I asked it for an assessment — and told it not to make me look good.
Read how I prompted it + the condensed assessment
I asked ChatGPT to assess what my actual behavior across our work together suggests about me as an employee, colleague and person to work with.
I explicitly told it not to flatter me, not to optimize the answer for employability and not to simply repeat strengths I had claimed about myself.
It had to distinguish observation from inference and consider both hard and soft skills: problem solving, learning, communication, leadership, management fit, blind spots, difficult traits, environments I might struggle in — and reasons a hiring manager might reasonably decide not to hire me.
If the evidence wasn’t strong enough for a conclusion, it had to say so.
Alice often starts with a concrete question and, while working through it, discovers that the actual cause sits somewhere else. She does not automatically treat a communication problem as a copy problem, for example, but checks whether the offer, target group, price, positioning or business logic is inconsistent underneath it. This appears repeatedly across our work together.
Rather than trying to master an entire subject first, she tends to work backwards from the task into the knowledge she needs. Her thinking is strongly iterative: she develops a hypothesis, looks at the result, notices new problems and changes the hypothesis. The downside is that she can iterate for a long time. She often still sees another inconsistency after something is already sufficiently solved.
She regularly questions conclusions, notices contradictions and challenges claims that are not supported by the available information. At the same time, there are enough examples of her changing an initial view when the counterargument is convincing. The observable pattern is less “open-minded” versus “stubborn” and more that she distinguishes strongly between contradiction and counterargument.
When something does not work, she often does not simply say that she dislikes it. She identifies which part is wrong, which elements work and which should not be changed. She also appears able to reconstruct other people’s perspectives without automatically agreeing with them. In conflict, she pays close attention to language, impact and fairness, but there is also a point at which she will end a discussion if she no longer expects it to be productive.
If she sees that something is not working, she tends to engage with it even when the cause sits outside the original task. That can be extremely useful in smaller organizations. In larger or strongly siloed organizations, the same tendency could create friction.
She does not appear to need a manager who agrees with her. She would probably need one whose decisions she can intellectually respect. A good manager may also be particularly useful in helping her set priorities, limit scope and distinguish between “this could be better” and “this needs to be better now.” Micromanagement would likely be a poor fit; completely unbounded autonomy may not be ideal either.
Alice can be demanding. She notices inaccuracies and does not always leave them alone. She can question things longer than others would. She can expand the scope of a task when she discovers a more fundamental problem. She would probably tolerate weak leadership poorly, and her directness may feel like useful clarity to one colleague and uncomfortable to another.
That includes cross-functional work, project responsibility, strategy, business or brand development, qualitative consulting, founder or executive support and smaller or growing organizations where responsibilities are not completely institutionalized. She appears less suited to highly standardized execution, rigidly defined brief-based work or cultures where hierarchy matters more than argument.
I would interview her because the combination of problem diagnosis, cross-disciplinary thinking, critical judgment, learning ability and the drive to turn analysis into concrete action appears unusually consistent across our interactions.
I would deliberately test situations in which those strengths reach their limits: a decision she believes is wrong but still has to execute, a colleague who thinks or works much more slowly, a hard deadline where only 80 percent quality is possible, and a problem she sees but has explicitly not been asked to solve.
“Can Alice see more than the problem directly in front of her?”
There is enough evidence for that.
The more important question is:
“Can she decide when seeing more helps the company — and when she simply needs to move on?”